Website design for cloud service platform was launched to introduce this new service to public in 2022.
2 Designers, 1 Product Owner, 1 Business Analyst, 4+ Developers and 2 Marketing Executives
I designed all aspects of ASL marketplace official website end-to-end from the initial wireframing through to a high-fidelity interface design. Within the agile team, I defined use cases, and started design work with the involvement of product owner and team members.
June 2022 - Nov 2022
Limited Market Visibility 🔍
Low Customer Engagement 👥
Revenue Growth 📈
Internal
business needs, requirements, goals...
External
context, competitors, best practices...
Overall strength ✅
Overall weakness ❌
01 Task flow
02 Specific features
03 Visual Elements
⬆️ 20%
Increased User Growth Rate
The ASL Marketing Website project's 20% increase in user growth directly led to revenue growth. More users became subscribers, contributing to increased revenue. This highlights the project's success in converting engaged visitors into paying customers, driving both user and financial growth.
⬆️ 60%
Uplift in User Engagement
User engagement saw a remarkable 60% increase, indicating that our strategies effectively captured and retained user interest, resulting in more active and involved users.
✅ 97%
High User Satisfaction
An outstanding 97% user satisfaction rate reflects our commitment to delivering a seamless and satisfying user experience, reinforcing ASL Marketplace's reputation for exceptional user service and contentment.
I will conduct ongoing A/B tests to optimize the website, refining elements like CTA buttons and content layouts based on user behavior. This iterative approach ensures a user-centric experience, improving conversion rates and user satisfaction while staying responsive to changing preferences.
Our team is expanding our content strategy to include diverse content types, from blogs to videos, enriching user engagement and bolstering SEO efforts. A content calendar will ensure regular updates tailored to evolving user interests and needs.
I will maintain active feedback channels for users, stakeholders, and team members. These loops will drive data-driven decision-making, enhance user satisfaction, and foster a user-centric approach, with transparent communication on actions taken in response to feedback.